Through analysing a case study on TimeWarners we can identify patterns of production, distribution and exhibition in relation to ‘Sherlock Holmes 2: Game of Shadows'. We can also assess how contemporary distribution practices have had an impact on production, marketing and audience consumption.
1. History of Warner Bros pictures
(1930 – present day)
2. Media ownership in contemporary media practice
3. Cross media convergence/synergy in production, distribution and marketing
4. Technology used in production, distribution and marketing
5. Targeting national and local 'British' audiences by the Warner’s global network of media operations
6. Audiences own experiences of media consumption of Warner’s products
7. Mock examination
Q: How are Time Warner targeting a British Audience through the promotional campaign behind ‘Sherlock Holmes 2: Game of Shadows’ (2011)?
Students will need to create to a Powerpoint presentation that effectively covers the headings above.
Students will be conducting their own case study on TimeWarner and will utilise the Resource pack they will be given, which will give clues as to the direction of the presentation.
Online resources will also be made available on this blog. Students will have to conduct their own Primary and Secondary research on the promotional campaign behind Sherlock Holmes.
Students will have to incorporate evidence of any promotional material including images, articles, viral campaigns that they come across prior to its release at the cinema. The unit will hopefully? culminate in a trip to the cinema to watch it during its release.
STUDENTS WILL ONLY GAIN A THOUROUGH UNDERSTANDING OF
THE UNITS' REQUIREMENT FOR THE EXAM BY GOING THROUGH AND RESEARCHING A PROJECT FOR THEMSELVES
IT IS UP TO THE STUDENTS TO TAKE OWNERSHIP OF THE PROJECT AND TO MANAGE THEIR RESEARCH AND THEIR CONCLUSIONS AND TO PRESENT THEIR FINDINGS TO THE CLASS VIA A POWERPOINT PRESENTATION
LAPTOPS WILL BE PROVIDED DURING LESSONS WITH INTERNET ACCESS TO GATHER INFORMATION THAT WILL HELP SUPPORT THE PRESENTATIONS WITH VISUAL MATERIAL, STATISTICS, QUOTES ETC
THE 7 TOPIC AREAS WILL BE INTRODUCED BY THE TEACHER EACH WEEK AND STUDENTS WILL CONDUCT THEIR OWN RESEARCH AND MAKE THEIR OWN NOTES FROM THAT. QUESTION BY QUESTION THEY WILL BUILD UP THEIR FINDINGS FOR A PRESENTATION IN EARLY DECEMBER 2011 - DURING THE RELEASE OF SHERLOCK HOLMES 2: GAME OF SHADOWS
ENJOY :)
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